What do these two ads tell us about their respective time periods?
The 1940s
The 1990s
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They both use sexuality in order to sell their product, aimed at both sexes. To men, because it portrays desireable women, thus he would be attracted to buying it for his significant other. To women because it displays what women “should” look like, and are desireable as looking as, so they will buy the product in order to look like the, thus be more desireable.
Both are clearly aimed at a sexual audience because of the sexy women in skimpy clothing. But one takes a more practical approach and the other is more straight forward. The first one is about how convenient the suit is for backyard fun. The other blatantly shoves a very attractive body in the viewer’s face, screaming “buy me, I’m selling sex!”
These two ads show us that advertising w/ use of the female body has not changed much between the 1940s and the 1990s; however, as time has past, the advertising companies have become more blatant about their strategies. The 1940s ad simply shows a skantily-clad woman in a bathing suit, whereas the 1990s one holds the caption “Hello Boys” to portray the woman more as an object.
The first advertisement seems to be promoting the woman being happy with herself and wearing things that are comfortable and sexy to her. During the 90’s it changed to try to please the male. The clothes were directed towards making men think the women looked sexy instead of having the women feel sexy with themselves. It makes them look as if the male approval is necessary for them to be happy. Womens clothes are no longer just for women, but men.
These ads both show pretty much the same thing: a woman in her bathing suit or underwear. The message sent is different though, as one is taking the sexual route to selling a Wonderbra, and the other is using a simple image of a happy woman in her bathing suit. The advertisment from the 1940s shows a consumer how happy they can be, and what they can do with it, if they purchase it. The 1990’s advertisment is selling sex appeal and using a woman’s body to sell the product, more graphically than before.
These two are strikingly similar for such different time periods. The 1940’s were much more conservative than the 1990’s, as shown by comparing these two adds. But even though the second ad is more forward about their message, they are both giving their message in the same way. This proves that sex sells no matter what time period it is in, and that there has not been much effort in the world of advertising to change that fact.
These two ads show the contrast between times. The first one shows a convertible swimsuit which allows for more coverage when the swimmer is in public. Then the second one is advertising underwear but the slogan is “hello boys” which gives me the impression that it’s meant to be seen and she is not trying to cover herself up. They show the progression toward a more sexual time period and how it has become increasingle more socially appropriate for women to be exposed.
It is obviously easier to see that the woman is more sexual by showing off more skin and right next to it saying “Hey Boys”. It is a take on men seeing women as objects in their bras and panties. The first ad gives an explanation for wearing the two-piece different from the second saying that the two-piece csn be used for getting a tan or for swimming. This gives a different reason for wearing a two-piece compared to the second ad.
The ads relate to their respective time periods. In the 1940s, the ad pictures a woman more covered up than the ad from the 1990s. This shows a shift in what can and cannot be presented in public. Although, they do both show a decent amount of skin, the ads have different concerns. The first ad deals with how practical the bathing suit is for swimming and tanning. However, the second ad deals with sex appeal and appearance. The second ad also attempts to draw the attention from its male viewers. Therefore, it shows that women who buy the wonderbra will receive men’s attention.
These two advertisements both exibit women as primarily sexual beings. The main focus is on their bodies. One is trying to sell bikinis and one is suposed to sell a bra that exibits a woman’s breasts promentently.
Both of these ads have a focus on womens bodies. The first ad however is placing an emphasis and attracting women to buy this bathing suit for themselves so they can leisurely sun themsleves. While the ad for “Wonderbra” is trying to get women to buy the not only for themselves, but also to please and for men with the tag line…”hello boys”. The first ad from the 1940’s therefore was geared more towards women and improving and bettering themselves. The ad produced in the 1900’s is geared toward being a product for men.
These two ads clearly show how the image of women has become increasingly sexual. Though both these ads feature the female form, the one from the 1990s features a woman shaking her boobs around and admiring her own sexiness. This ad also features the words “hello boys”, which furthers her status as a sexual tool.
The ad from the 1940s, however, promotes covering up while swimming in public and the woman featured is simply smiling. The woman from the 1940s is not a sexual tool but a pretty girl who wants to get a tan.
What the picture from the 1940s is telling us about that time period is that women should be slim and sexy and wear the companies cute little underware for sunbathing and that women should show off their bodies in this attire for all men to see.
The second picture from the 1990s is showing a sexy lady in sexy underware showing of her body and i says “Hello Boys” which is stating that this is to attract men by showing off their sexy bodies. This basically says that men love boobs and sexy slim figured women.
The Above Comment is from Me^
The first ad is more oriental than the other one. The first one says like backyard sunning, and swimming, but the other one says short, and more strongly as “Hello Boys”. Also, second one is more showy. Woman wears more sexy, showy swim suit.